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Olger Torralba's picture

What’s your demographic?

Olger Torralba's picture

SEO Basics: 8 Essentials When Optimizing Your Site

By Victoria Edwards

1. Think-of-your-site-like-a-cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

Olger Torralba's picture

Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight

By Jay Yarow

In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook.

"I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before," he said.

The New York Times called it "Zuckerberg's Law," a playful homage to Moore's Law, named after Intel co-founder Gordon Moore, who said, "The number of transistors incorporated in a chip will approximately double every 24 months."

Olger Torralba's picture

Content Marketing Predictions for 2014

By Joe Pulizzi

As the longest running content marketing predictions source on the planet (I’m not kidding), I’m proud to announce our 2014 Content Marketing Predictions eBook. (For the record, you can also view our forecasts for 2009, 2010, 2011, 2012 and 2013).

My favorite part about these predictions is that I’m usually wrong — and I don’t mind going out on a limb again this year. That said, I really feel my content marketing predictions are on the money this time around:

Olger Torralba's picture

Why do Men and Women Follow Brands on Social Media?

By Shea Bennett on December

Why do you follow brands on social media platforms such as Twitter and Facebook? The answer might well depend on your gender.

Statistically, the glittering lure of offers and discounts is and always has been the number one reason why both men and women sign up for updates from brands on social channels, although it’s slightly more important to the latter than the former. Indeed, this divide between the genders becomes more apparent in other reasons why we connect with businesses online.

Olger Torralba's picture

The Demographics Of Social Media Audiences

Business Insider's Cooper Smith explains social media demographics.

Here are where some of the biggest opportunities lie on the major networks:

Facebook's users skew younger, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands — such as fast-moving consumer goods — do perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.

Olger Torralba's picture

Three metrics to keep an eye on during Holiday Season

Holiday season is approaching and surely the creativity it’s flowing right now, many brands are ready to launch their Christmas campaigns in social media and with every new campaign a correspondent measurement is required.

Here are three key metrics you should check during this period.

Best social network

Jonathan Fragoso's picture

Show ’em What You’re Doing Right With Social Media Analytics!

It hasn’t been long since social media started getting the respect it really deserves in the business world. Businesses now understand that the social websites should become genuine extensions of their websites instead of the stand-alone entities they’ve been previously.

It is progress, but many businesses still don’t understand how important it is to craft a social media strategy that works for their brand. This is because the use of social media analytics to assess and guide their social marketing efforts is still not as rampant as it should be.

Juan Gordon's picture

Save Time with Social Media Analytics

It can be quite overwhelming to make sense of all the information that social media analytics provides you. But committing to the purchase of an in-depth social media analytical tool is the most important decision you can make for the success of your social media strategy.

A robust reporting tool can help you understand and distill valuable information from the more important and useful metrics.
Make The Most Of Your Time!

Silence = Lost Customers: Social Media Can Help!

Customers take to social media not just to meet long lost friends. These days they log in to fulfill a pressing need to express their frustrations, ask questions as well as give comments and guidance to companies they frequently buy from. In fact, more than a third of social media users would rather engage with a seller over social media than by phone. But it's sad that less than 40% of these people get a reply or acknowledgement of their message, let alone solutions for their issues.