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Olger Torralba's picture

What’s your demographic?

Olger Torralba's picture

The Demographics Of Social Media Audiences

Business Insider's Cooper Smith explains social media demographics.

Here are where some of the biggest opportunities lie on the major networks:

Facebook's users skew younger, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands — such as fast-moving consumer goods — do perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.