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Best Practices

Olger Torralba's picture

Make new friends, but keep the old!

By Jordan Powell

Don’t you wish you could give those who promote your brand free of charge a handshake? Don’t you wish you could recognize them for their hard work, loyalty, and dedication? The usual problem with this though, is that you don’t even know who these magical customers are. Do you? It’s important that you do. CrowdRatio’s top influencer in conjunction with its keywords tracking can tell you exactly who is responsible for your good name.

Olger Torralba's picture

SEO Basics: 8 Essentials When Optimizing Your Site

By Victoria Edwards

1. Think-of-your-site-like-a-cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

Olger Torralba's picture

What time should I post in Facebook?

If content is king then your audience must be the kingdom, think about it, there’s no point in ruling a place that has no population, and although good content will always find its way to our eyes, there are some tools you can use to help your cause in Facebook.

There are multiple studies that indicate that 75% of the engagement you get on your posts happens within the first 5 hours distributed like this:

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Dynamic Duos: The Power of Affiliate Marketing

By Dush Ramachandran

Harry and Hermione. Holmes and Watson. Batman and Robin. These famous duos span age groups, eras and the globe because they all have one thing in common: While each would be competent on his or her own, the pairs are indestructible together.

The same goes for the potential appeal your business could have with its own sidekick: an affiliate marketer.

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Gamify Your Digital Marketing

By Bryan Cox

There are multiple game consoles hitting the market for the holiday season. And as we continually talk about getting creative with content, this is a great time to take a step back and look at how the increase in the number of platforms and games has changed the way brands interact with consumers.

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Why do Men and Women Follow Brands on Social Media?

By Shea Bennett on December

Why do you follow brands on social media platforms such as Twitter and Facebook? The answer might well depend on your gender.

Statistically, the glittering lure of offers and discounts is and always has been the number one reason why both men and women sign up for updates from brands on social channels, although it’s slightly more important to the latter than the former. Indeed, this divide between the genders becomes more apparent in other reasons why we connect with businesses online.

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The Demographics Of Social Media Audiences

Business Insider's Cooper Smith explains social media demographics.

Here are where some of the biggest opportunities lie on the major networks:

Facebook's users skew younger, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands — such as fast-moving consumer goods — do perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.