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Facebook or Twitter? Decisions, decisions . . .

By Jordan Powell

Facebook and Twitter both present the chance to reach out to huge audiences from all different walks of life. They both have hundreds of millions of users but each requires a distinct strategy to get anything close to engagement out of any of these users. After all these users are people, and as much time we the people spend a ton of time on the internet we don’t like to waste even a second of it on anything that’s not intriguing. It’s important to know where your audience is so you can direct your efforts at converting this audience into customers wherever possible. So what’s the difference?
Facebook has the larger audience but, may have the harder audience to reach. As a result the first goal in Facebook advertising ought not even to be increasing engagement, but to just show up on newsfeeds of your fans and to stay there. Isn’t it crazy that even those that seemingly have requested to see your content only sometimes, if ever, see it? Because your posts are competing with many other posts for newsfeed presence, only a fifth of which show up, it’s important to target your audience and work to learn what types of posts get their attention. Encourage engagement with your loyal fans by posing questions in posts, and responding promptly to their questions. Contests, promotions, and giveaways can also stimulate page engagement. Check out Shannon Johnson’s article for more details about how Facebook decides who sees your posts and why they do http://goo.gl/Vdr1vE.
Twitter is a whole different beast. The goal with twitter is to catch they eyes of your followers. Everything moves faster on this social network and if it’s not intrigue at first sight there’s no hope. It’s all about getting people to click on your tweets and according to Lanya Olmsted over at Hubspot it’s all psychological. The terms Cognitive Dissonance, Self-Perception Theory, Extrinsic Motivation, and Norming claim to sum up some of our twitter interaction logic. Check out her article to figure out what these terms mean and how you can draw in your followers by really understanding them http://goo.gl/qVP5ee. Now before you off and overhaul your social media strategy check out your Twitter and Facebook numbers with CrowdRatio’s Social Media analysis and figure out where to begin!